Building a Clear Roofing Felt Wholesale Catalogue
A clear wholesale catalogue lets buyers compare the actual rolls without decoding a wall of packaging photographs. Use one consistent product card for each approved specification.
By Merily Waterproofing · Bulk supply for importers, distributors and building-material wholesalers
Put comparable fields in the same position
Show width, length, roll mass and its basis, packing reference and order enquiry route. State nominal area separately if useful.
Keep marketing names short, but do not let a name such as “70” replace measurable product fields. Printed numbers need explanation rather than an assumed grade conversion.
Choose photographs for identification
Use a complete roll image and a readable wrapper detail. Keep the displayed image size consistent across cards. Add end-treatment views where the difference matters.
Merily’s real photographs show different wrappers and roll arrangements. Caption them as the items pictured, not as proof that every listed specification has the same packing.
Keep the catalogue connected to quotations
Use stable item references and a version date for internal control. If prices are not maintained in the catalogue, invite the buyer to request a quotation by reference.
Before issuing an updated catalogue, check that sales staff can still identify older customer requests and route them to the current item.
Put it in your buying record
| Catalogue field | Recommended content | Buyer benefit |
|---|---|---|
| Item reference | Stable specification code | Clear repeat enquiry |
| Dimensions and mass | All units and mass basis | Comparable rolls |
| Packing | Real wrapper and end views | Recognisable sales unit |
| Availability enquiry | Quantity and destination request | A relevant quotation |
Questions buyers ask
Should every wrapper become a separate catalogue item?
Only when it represents an item you can identify and supply. Different photographs alone do not require separate listings.
Can a catalogue contain indicative loading counts?
Yes, if labelled approximate and tied to the specification and packing.
Should I print a permanent price?
Only if your business can maintain it. Otherwise quote against the current item and delivery requirements.